Project Overview

Buy in Gang project is a multi-project e-commerce platform with group interaction. The USP of this project is to buy a product at a cheaper cost in a group of members. In this app, the customer can visit, follow, and chat with retail outlets for specific products. As a Partner, users can set up an app business and sell their products.

• The major focus of the application is to enhance the user experience and provide a fresh design. Mainly the client was competing with the PDD app and the client wanted a unique design.

  
  

Design Process

During the project's onset, we confronted significant challenges due to quarantine, hindering planned interactions with target users and store visits. However, we swiftly pivoted to an online-only UX research approach. Our design process prioritized understanding the business objectives and catering to the target audience, ensuring we grasped user psychology and effectively applied UX practices.

Research Phase

We prioritized an extensive research phase over the actual design duration. This foundational step enabled us to deeply comprehend our users and their objectives. By investing in this in-depth understanding, we could accurately define the product requirements. This research illuminated precisely for whom we were designing and clarified the goals users aimed to achieve.

Problems

🚫 Requirements of illustration & icon in the entire app. Something to make it more interactive to the user.

🚫 Target mostly women user

🚫 Working on User experience

Brainstorming

We used it at the very beginning of the project to address specific questions. The duration of the session was considerably small because of the early delivery and fast pace work.

User Personas

To deeply resonate with the website's users, I developed four distinct personas, encompassing varied age brackets, motivations, backgrounds, and objectives. Highlighting one such persona:

This approach ensured our unwavering attention to the designated users, fostering team alignment on the true essence of our audience. Recognizing their pain points and frustrations, alongside comprehending their motivations and needs, has been instrumental in crafting a product that is genuinely user-centric.

User Flow

Visual Design & Prototype

The next plan of action was to create colour palettes and typography that would help communicate the brand’s identity and also give the product an exciting feel.

Prototype

For prototype, it’s ideal to use this link to look into a functional prototype.